PETALING JAYA: Star Publications (M) Bhd has been named among the top 5 most admired Malaysian companies in terms of corporate reputation by The Wall Street Journal Asia’s 200 survey of readers.
According to The Wall Street Journal, 2,477 executives and professionals participated in the survey, which was conducted between May 11 and July 3, 2007.
Survey participants were asked to rate companies on five attributes including: reputation, such as good corporate governance and workplace and environmental policies.
The survey emphasised quality of products and services; management’s long-term vision; innovativeness in responding to customer needs; and financial soundness.
Participants were also asked to rank the relative importance of these five attributes in determining leadership. This was to ensure that the more important an attribute was regarded, the more weight it was given.
The Asia 200 survey has been conducted since 1993 by The Wall Street Journal’s sister publication, the Far Eastern Economic Review before its format was changed.
The Star has the largest circulation among English newspapers in the country.
The average daily readership in the first three months of this year, based on a Synovate’s research, was 1.01 million.
14 June 2008